Back to Blog

Why Generative User Interfaces (Gen-UI) Are Our Next Competitive Edge

Front10 evolves

At Front10, we’ve spent years refining the art of building high quality, accessible, and performance-driven user interfaces. From component libraries tailored for the travel industry to full-stack web applications for scale-ups, our foundation has always been UI/UX excellence.

But the landscape is changing rapidly. The rise of generative AI is not just reshaping backend processes or content generation; it’s transforming how users interact with software. We believe that Generative User Interfaces (Gen-UI) represent the next leap forward in product design and user experience.

Rather than watching this shift from the sidelines, we’ve chosen to lead.

From UI Experts to Gen-UI Pioneers

Our transition to Gen-UI isn’t a pivot it’s an evolution. Our team’s deep experience in UI engineering makes us uniquely positioned to take on this challenge. Gen-UI is where design systems, AI models, and real-time user interaction converge. And that intersection is where we thrive.

We are launching a strategic initiative focused on:

  • Building a lightweight open-source Gen-UI starter kit, combining frameworks like Vercel AI SDK, LangGraph, Assistant-UI, and Crayon.
  • Developing vertical-specific demos in industries where we already have traction: airlines, healthcare, and knowledge workflows.
  • Leveraging a lean but focused content and community strategy to connect with developers, product leaders, and CTOs seeking to integrate AI-native experiences into their solutions.

Why It Matters for Our Clients

B2B products are evolving from static dashboards and forms into conversational, adaptive, and intelligent interfaces. Whether it’s an AI-powered appointment scheduler, a multi-step travel assistant, or an enterprise search RAG solution, the expectation has shifted.

Our clients no longer want just a UI they want an intelligent interface that understands context, anticipates needs, and adapts to the user.

Front10 is not only keeping pace with these expectations—we’re enabling them.

The Strategic Bet

We could have remained a UI-first agency, focused solely on pixel-perfect components and scalable frontends. But that path would have eventually limited our value proposition. Instead, we chose to evolve.

By integrating generative AI into our core offerings, we position ourselves and our clients for the next wave of product innovation.

What’s Next

Over the coming months, we’ll be:

  • Publishing open-source Gen-UI components and vertical-specific demos.
  • Creating our own company blog to consolidate technical insights and updates.
  • Sharing implementation guides and architectural patterns.
  • Engaging with the community through various content formats and interactive sessions.
  • Partnering with companies to bring Gen-UI solutions to production.

If you’re building AI-first products or want to explore what Gen-UI can bring to your business, we’d love to talk.

Let’s shape the future of user interaction together.